Just know i go through to your site. Search engine optimization (Search Engine Optimization) is your starting point for getting traffic & ranking. After all, Google has to "like" your web pages, and people have to be able to find them. All Search Engine Optimization means is making your pages human and Google friendly.

Your website needs Search Engine Optimization friendly search engines. you should work on various factors of Search Engine Optimization ( search engine optimization) to get your site rank & traffic well in the search engines.

And PPC(pay per click) is one of the Search Engine Optimization techniques used to get instant results, i.e., your site gets indexed easily and in a less time. Here, you actually post some ads relating to your website into major search engines and pay to the SEs for displaying them on the serps. Here you target certain set of keywords for which you wish to get the traffic and the visitors. And also you bid for the ads being displayed. ppc is not exactly the toughest process but is one of the important process.