Go to google.com, search on the target keyword your website has planned to work on.
Then check the top ranking website, learn from it, and do better.

How to do better? Here’s some basic practices…

1. place keyword in < h1> tag in very top of the page

2. place keyword phases as the first word in < title> only, and contain no more than 3 keywords

3. On your webpage, set your first graphic with ALT set to your target keyword

4. build a text based sitemap, add ALT if it is an image

5. OPML / RSS site map

6. bold or underline keyword (1 or 2 times only)

7. The key word/phrase should be used again very near the end of the page.

8. try to register a good domain name with keyword (I guess keyword in subdirectory is ok)

9. navigation menu on the right, since googlebot looks from top and left

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