The Art of Search Engine Optimization

As much as Google *pretends* to like SEOs by inviting us to parties at the Googleplex and posting on Search Engine Optimization forums, the bottom line is that they don’t like us or rather, they don’t like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not.

Unfortunately, unscrupulous SEOs have given Google good reasons not to like us. Because of search engine spammers, Google is constantly changing their ranking criteria and is always on the lookout for the telltale signs of Search Engine Optimization on any given site. It’s not a huge stretch to say that they may even downgrade the sites that they believe have been SEO

<snip: WC> spam link removed</snip>

Thanks for the info man. Great work keep it up.

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A Web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.